Home-Mart, Inc. opened in October of 1988 and is the premier customer traffic sales center for manufactured housing in the four state area that includes Oklahoma, Kansas, Missouri and Arkansas. Approximately 40 homes are on display.

Home-Mart, Inc. was opened to provide customers an opportunity to shop in a non-threatening atmosphere in an industry dominated by high pressure sales techniques. A long history of open doors and posted prices has firmly established the company with the reputation of being the preeminent "customer friendly" place to shop. This past year Home-Mart obtained national trade-mark protection for the phrase, "Open doors, posted prices, shop with ease at Home-Mart!"^TM

Strong recognition of the Home-Mart brand and sales center location has been achieved as a result of a twelve year, million dollar plus, multi-pronged marketing approach that has employed television, infomercials, radio, display ads, billboards, yellow pages, special events, on-site broadcasts,interactive internet web site and direct mail marketing. Once inside the sales center, the display models are lighted, furnished, decorated and skirted. Decks are used to enhance appearance and facilitate entry.

An exclusive indoor, main entrance display position at the Tulsa State Fair (one of the five largest in the country) has been enjoyed for twelve consecutive years. Approximately 150,000 fair attendees go through the model home each year. Thus far, due to space limitations, Home-Mart has been the only manufactured housing retailer participating in the fair during those twelve years.

Our people are our greatest asset. Turnover is low with many staff members having been with the company for five to ten years. Some competitors are experiencing 300% annual turnover. The low turnover has permitted the ongoing sales training to serve more as an investment than an expense.

While all of our competitors are open seven days a week and generally only provide one day a week off for their sales staff, home-Mart, Inc. has never been open on Sunday, which facilitates the ability to provide the sales staff with two days off per week. This policy contributes to the ability to reduce turnover.

Each customer location is visited by a professional site inspector with a soil test being performed when needed. A written report of the site work required is given to the customer and the installation crew. All installation crews have successfully completed professional industry approved installation courses.

• The desire to have satisfied customers.
• The desire to provide homes that provide more value than our competition for our customers.
• The desire to provide a non-threatening shopping atmosphere for our customers.

These three goals were then drafted into the language that composed our mission statement. The resulting mission statement succinctly states our management philosophy...

"to achieve customer satisfaction, by selling enhanced value homes, in a comfortable shopping atmosphere."